Join “Fresh From Florida”!

Consumers equate locally grown with freshness and taste. That’s why so many Florida farmers have already signed up for the FAPC “Fresh From Florida” program.

“Fresh From Florida” is a known and trusted brand that has been used to market Florida agriculture products since the legislature created the program in 1990. When a product carries the “Fresh From Florida” logo, it upholds a high level of quality that spans from production to the grocery aisle.

  • Did you know? 9 out of 10 Floridians are more likely to buy products labeled “Fresh From Florida” than an identical product without the label
  • Did you know? 74% of shoppers are willing to pay more for products labeled “Fresh From Florida”

Membership is only $50 a year!

Benefits Include:

  • Unlimited “Fresh From Florida” logo use
  • Incentive programs that help offset a portion of consumer packaging and carton printing costs
  • Free, “Fresh From Florida” marketing materials, including point-of-sale and retail display/in-store advertisement materials
  • Access to historical and real time reports on Florida agriculture supply, price and market share through our Strategic Development team
  • “Fresh From Florida” brand promotion through a million dollar, multi-media campaign

Joining is Easy

Just click below for the membership application.


Contact “Fresh From Florida” Industry Relations Team Leader Chris Denmark by phone (850) 617-7341 or email to learn more.

Email Chris
Logo Incentive Program

For info, contact Emily Hetherington with the Division of Marketing and Development at (850) 617-7291 or email below.

Email Emily
Agritourism Listings

Do you offer agritourism at your farm, ranch or vineyard? Let us know and we'll include you on our agritourism page.

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Join Fellow Florida Farmers

Meet some farmers who are already benefitting from the "Fresh From Florida" program and see their story.

Meet Them

Get the best of Fresh From Florida

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Get the monthly Fresh From Florida Club newsletter delivered right to your inbox. Each issue features two seasonal recipes that are simple to prepare and use “Fresh From Florida” ingredients.

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